Aroma is the sensation of smell and we have an unlimited
range of distinction with this sense - ability.
When we smell something, we are inhaling the 'aromatic compounds'
of a thing, which directly enters the 'limbic' system. The limbic
system of the human brain, is the center for taste, memory and emotion.
As a result of this direct link to memory and emotion, we form
strong connections and emotional responses to the food we eat and
smell. This link can transport us to memories of childhood, the
baking of bread in Mammas kitchen, the aroma of Pappas Hungarian
Goulash.
This link, results in 'aroma' being a trigger of emotional experience.
Good or bad, the experience can leave us breathless and often, is
the difference between enjoying a meal, or not.
Taste, on the other hand, is limited to a small range of sensations,
including; salty, sweet, sour, bitter and umami.
When we combine these two experiences, we have the opportunity
to transport the consumer to other worlds, past, present and future.
Our product range has been designed to meet both elements of Taste
and Aroma. Molecular Flavours™ contain the highly sought after,
'aromatic compounds' in concentrations previously not available
in the dried form of herbs and spices.
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